Google on the hunt for “http://search” in TLD


Have you ever been on a website and have noticed that at the end of the web address it may be different to the usual “.com”? That could be because the website is actually being hosted in another country, or it could be a government or education site.

Google is by far the most commonly used search engine with the average daily search rising from the 2011 number of 4,717,000,000/day to the 2012 amount of a whopping 5,134,000,000 searches every day on average. This is an astounding amount of searches made every day considering that the amount of internet users in the world is approx 2,400,000,000.

Google recognizes that users like things to be speedy and easier to access. That is why their recent plan is to gain access to the ” http://search ” domain. That means that people would not need to type out the full ” ” address.

It is obvious that such a prestigious domain would not come without any difficulty, which is hwy the Internet Engineering Task Force (IETF) reccomended that they not be allowed access to this domain on the Generic Top-Level Domain (gTLD). Along with all the issues with other major search engines such as Bing and Yahoo competing to be the most popular (Yes, they still exist), the Internet Corporation for Assigned Names and Numbers (ICANN) warned that having a ‘dotless domain’ could be “harmful to the internet”. For those who aren’t quite sure of what a domain is or what a DNS is, it is more or less how the ISP chooses to route a users request for a page. Not having a ‘dot com’ or ‘dot org’ as a domain could cause many issues in routing the requests no matter how much indexing is done.

My personal view on this matter is that allowing one company/organisation to have access to a dot-less domain is both unneccesary and will most likely cause more problems than what it is worth in ‘ease of access’. I say ease of access sarcastically because people have become accustomed to typing out a dot com after a web address. Along with this, statistics show that the most common web browser is in fact Google Chrome. This means that the address bar that we all know and love, is also an omnibox.

For those who are unsure of that word, it basically means that you can search Google, Wikipedia, Youtube and any other website (with an embeded search engine) directly from your address bar. This in its self is a whole lot quicker than going all the way to google and searching from there.


NOTE: I have nothing against google having access to the “//search” domain in the GTLD so long as it does not hinder people from using the internet as they were before hand.


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2 responses to “Google on the hunt for “http://search” in TLD

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